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Market research - establish target "Personna"

This is a quick study for a client who was exploring the concept of producing a

folding bicycle, designed to compete with Puma's UM- the targeted consumer is the urban millenial.


Developing a "Personna" is a step, more advanced than simply looking at demographic data- and is essential to user-centered design. It is making a set of assumptions about that demographic and setting a stage where the designer can "think and feel" like the end user.

Client: 3Z Scale Intl

Date: 2006

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